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OTT App Development Services

OTT App Development Services

OTT app development services for broadcasters, media startups, educators and brands: video streaming apps for mobile, web and smart TVs with live streaming, multi-DRM, CDN delivery and subscription or ad monetisation.

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Viewers expect streaming to start instantly, look sharp on every screen and never buffer, while content owners need their rights protected and their revenue model working from day one. Our OTT app development services bring both together: polished apps for phones, browsers and TVs, backed by the video pipeline, DRM, CDN delivery and billing that a serious streaming business depends on.

Our Core Capabilities

OTT apps for iOS, Android and web
Smart TV and connected TV apps
Live streaming, sports and event platforms
FAST and linear channels with EPG
Multi-DRM, CDN and video pipeline integration
SVOD, AVOD, TVOD and hybrid monetisation
STREAMING COVERAGE

OTT Platforms We Build

Encode to Screen
Video on Demand Libraries & Series
Live Streaming Events & Sports
Smart TV Roku, Fire TV & More
FAST Channels Linear & EPG
DRM & CDN Protect & Deliver
Monetisation SVOD, AVOD, TVOD
Content, devices, viewers and revenue in sync

Our Suite of OTT App Development Services

From a niche subscription service launching its first library to a broadcaster streaming live events to millions of screens, our OTT platform development services cover apps, video infrastructure, content operations and revenue. Start with the screens and content model that matter most and expand as your audience grows.

Our Services 8 Services
One team, encode to screen
Module 01 / 08 OTT PLATFORMS

Custom OTT Platform Development

We build complete video streaming platforms with catalogues, series and seasons, profiles, watchlists, resume playback, search and personalised rows, on a scalable backend.

01
Catalogue, Profiles & Watchlists

Everything viewers expect from a modern service.

02
Adaptive Playback

HLS and DASH streams that adjust to every connection.

Module 02 / 08 CONNECTED TV

Smart TV & Connected TV App Development

We build TV apps for Roku, Amazon Fire TV, Apple TV, Android TV and Google TV, Samsung Tizen and LG webOS, designed for remote-control navigation and big screens.

01
Ten-Foot UI & Remote Navigation

Fast, focus-driven interfaces for the living room.

02
Store Submission Ready

Built to each TV platform's guidelines.

Module 03 / 08 LIVE

Live Streaming & Sports OTT Development

We build live streaming for events, sports, concerts and news, with low-latency delivery, DVR and catch-up, live chat, stats overlays and pay-per-view access.

01
Low-Latency Live & DVR

Watch live, pause, rewind and catch up.

02
Pay-Per-View & Event Passes

Ticketed access for premium events.

Module 04 / 08 FAST CHANNELS

FAST & Linear Channel Development

We build free ad-supported streaming TV and linear channels with scheduling, playout, electronic programme guides and server-side ad insertion.

01
Scheduling, Playout & EPG

Linear channels assembled from your library.

02
Server-Side Ad Insertion

Seamless ads that are harder to block.

Module 05 / 08 CONTENT OPS

Video CMS & Content Operations

We build video content management with ingest, transcoding workflows, metadata, artwork, subtitles, rights windows, geo rules and publishing schedules.

01
Ingest, Transcoding & Metadata

From master file to every device format.

02
Rights Windows & Geo Rules

Content available where and when licensed.

Module 06 / 08 DRM & DELIVERY

DRM, CDN & Video Infrastructure Integration

We integrate multi-DRM (Widevine, FairPlay, PlayReady), CDNs, encoding services, players and analytics so content is protected and delivered reliably worldwide.

01
Multi-DRM & Token Security

Protection across browsers, phones and TVs.

02
Multi-CDN Delivery

Content served close to every viewer.

Module 07 / 08 MONETISATION

OTT Subscription, Ad & Pay-Per-View Monetisation

We build SVOD subscriptions, AVOD ad integrations, TVOD rentals and purchases, and hybrid models, with billing across web, app stores and TV platforms.

01
Plans, Trials & Entitlements

One account unlocks content on every screen.

02
Ad Integration (CSAI & SSAI)

Pre-roll, mid-roll and sponsor placements.

Module 08 / 08 MODERNIZATION

White-Label OTT, Migration & Modernization

We build configurable white-label OTT platforms and migrate existing streaming services to modern architectures without interrupting viewers.

01
White-Label & Multi-Tenant

One platform, many branded services.

02
Zero-Disruption Migration

Users, libraries and subscriptions moved safely.

Viewer browsing a video streaming app with movies and series on a tablet
Video Streaming
Module 01
Custom OTT Platform Development
DEDICATED OTT & STREAMING ENGINEERS Streaming Tech Squads

Why Partner with Us for OTT App Development

Smart TV Apps Live Streaming Multi-DRM Monetisation
Schedule Consultation

OTT App Development for Every Content Model

A regional movie service, a live sports broadcaster and a fitness studio streaming classes all need OTT apps, but their content, audiences and revenue models are very different. We shape each streaming platform around the content it carries and the viewers it serves.

Large catalogues and series
Personalised home rows
SVOD, AVOD and hybrid plans
Offline downloads
Low-latency live streams
Multi-camera and stats overlays
Pay-per-view and season passes
Highlights and catch-up
Live TV channels and EPG
Breaking news alerts
Clips and short-form video
FAST channel distribution
Course and lesson libraries
Live classes and replays
Progress tracking and certificates
Secure paid content
On-demand and live workouts
Programmes and progress tracking
Instructor channels
Wearable integrations
Multilingual catalogues
Regional pricing and payments
Live devotional and cultural events
Low-bandwidth playback
Kids profiles and parental controls
Age-appropriate catalogues
Ad-light or ad-free experiences
Screen-time limits
Internal video and training portals
Music and audio streaming
Creator channels and memberships
Shoppable and live commerce video
Essential Features in Modern OTT Apps

OTT platforms usually combine viewer apps on many screens, a content management system, monetisation and an admin panel. These are the features we build most often, and we help you choose the right set for launch.

Viewer: sign-up, multiple profiles and kids mode
Viewer: personalised home rows and recommendations
Viewer: search, filters and thumbnail previews
Viewer: resume playback and watch history
Viewer: offline downloads on mobile
Viewer: subtitles, audio tracks and quality settings
Viewer: live TV, EPG and catch-up
Viewer: casting and cross-device continue watching
Content: ingest, transcoding and metadata
Content: scheduling, rights windows and geo rules
Monetisation: plans, trials, coupons and rentals
Monetisation: ad placements and sponsor slots
Admin: users, subscriptions and entitlements
Admin: live stream monitoring and alerts
Admin: push notifications and campaigns
Admin: viewing, revenue and QoE analytics

OTT Apps Built for Premiere Night

A season finale, a big match or a live launch brings your largest audience all at once, and a spinning buffer icon is the fastest way to lose them. Our team designs OTT platforms with adaptive streaming, multi-CDN delivery, autoscaling and load tests for peak concurrency, so the biggest moments play smoothly on every screen.

Talk to an OTT Specialist

Why Teams Rely on CodeBase Coders for OTT App Development

Streaming platforms tend to fail in the same places: slow start-up and buffering, apps that feel different on every device, content leaking without protection, and billing that breaks across app stores and TV platforms. These five habits are built into every engagement to avoid them.

SYS.BLUEPRINT // ARCHITECTURE TERMINAL
BLUEPRINT 01 // QoE

Playback Quality First

Adaptive bitrate ladders, fast start-up, player tuning and quality-of-experience monitoring keep video smooth on every network.

Start-Up OPTIMISED
Bitrates ADAPTIVE
QoE MONITORED
BLUEPRINT 02 // DEVICES

One Platform, Every Screen

A shared API and content model power mobile, web and TV apps, so features, entitlements and watch progress stay in sync everywhere.

Mobile & Web COVERED
Smart TVs COVERED
Progress SYNCED
BLUEPRINT 03 // SECURITY

Content Protected End to End

Multi-DRM, tokenised URLs, device limits, geo rules and watermarking options protect content and licensing agreements.

DRM MULTI-PLATFORM
URLs TOKENISED
Geo Rules ENFORCED
BLUEPRINT 04 // SCALE

Built for Peak Concurrency

Multi-CDN delivery, autoscaling APIs and load tests for premieres and live events keep the platform stable at its busiest.

CDN MULTI-VENDOR
APIs AUTO-SCALED
Events LOAD-TESTED
BLUEPRINT 05 // REVENUE

Monetisation That Works Everywhere

Subscriptions, ads and rentals are reconciled across web, app stores and TV platforms, so every paying viewer gets access on every screen.

Billing RECONCILED
Entitlements UNIFIED
Ads INTEGRATED
ENTERPRISE READY STATUS: OPERATIONAL ⚡
READY TO LAUNCH YOUR STREAMING PLATFORM?

Build an OTT App Viewers Binge on Every Screen.

⚡ Free Discovery Consultation 📺 Mobile, Web & Smart TV 🔐 DRM & Monetisation

From First Streaming Launch To a Multi-Screen OTT Business

OTT platforms usually grow in stages: first launch video on demand on mobile and web, then expand to TVs, live streaming and more revenue models, then use data to personalise and grow.

[1] LAUNCH STAGE 01

Core Streaming Launch

Launch a video-on-demand service on mobile and web with a content library, DRM, CDN delivery and subscriptions.

VOD Library
DRM & CDN
Subscriptions
[2] EXPAND STAGE 02

Every Screen, Live & Ads

Add smart TV and connected TV apps, live streaming, FAST channels and ad-supported tiers alongside subscriptions.

Smart TV Apps
Live & FAST
Ad Tier
[3] GROW STAGE 03

Data-Driven Growth

Use viewing data for recommendations, churn prediction, content investment decisions and new markets.

Recommendations
Churn Insights
New Markets
END-TO-END METHODOLOGY

Our OTT App Development Process From Encode to Screen

We start with your content, audience and revenue model, not a feature list. Every stage produces something your content, product and commercial teams can review.

STAGE 01

Consulting & Content Strategy

We define your content model, target devices and markets, monetisation mix and the rights and licensing rules the platform must enforce.

Content Model Device Matrix Monetisation Plan

We design the ingest, transcoding, packaging, DRM, CDN and player architecture, and the APIs every app will share.

Video Pipeline DRM & CDN Shared APIs
STAGE 02

Video Architecture Planning

STAGE 03

UI / UX for Mobile, Web & TV

We design content discovery for touch screens, browsers and ten-foot TV interfaces, and test prototypes with real viewers.

Discovery UX Ten-Foot UI Viewer Testing

We build the apps, CMS and backend in sprints with regular demos, streaming your real content on real devices.

Sprint Demos Multi-Screen Apps Video CMS
STAGE 04

Agile App Development

STAGE 05

DRM, CDN, Billing & Ads Integration

We integrate multi-DRM, CDNs, encoding services, payment and app store billing, ad servers and analytics.

Multi-DRM Billing & Entitlements Ad Servers

We test playback across devices and networks, verify DRM and entitlements, and load-test for premieres and live events.

Device Lab Testing Playback QoE Concurrency Tests
STAGE 06

Device, Playback & Load Testing

STAGE 07

Store Launch & Ongoing Operations

We submit apps to mobile and TV stores, monitor streams and quality, and keep improving the platform after launch.

App & TV Stores Stream Monitoring Continuous Updates
We Bring Next-Generation Technologies into Our OTT App Development
EMERGING STREAMING TECH

We Bring Next-Generation Technologies into Our OTT App Development

Streaming services are using AI, new streaming protocols and immersive formats to keep viewers watching and costs under control. We adopt new technology where it improves discovery, quality or revenue.

As an OTT app development company, we introduce new technology deliberately: where viewers will notice the difference, and where the results show up in your own viewing and revenue data.

[ 1 ]

AI Recommendations & Personalisation

Recommendation models use viewing history and context to personalise home rows, artwork and notifications for each profile.

Know More
[ 2 ]

Low-Latency Streaming (LL-HLS & CMAF)

Low-latency protocols bring live sports and events closer to real time, so viewers are not spoiled by social media before the goal appears.

Know More
[ 3 ]

AI Metadata, Subtitles & Dubbing

AI speeds up tagging, chapter markers, subtitles and translations, with human review, making large libraries searchable in more languages.

Know More
[ 4 ]

Churn Prediction & Viewer Analytics

Viewing and billing data reveal who is likely to cancel and which content keeps subscribers, guiding offers and content investment.

Know More
[ 5 ]

Interactive, Shoppable & Immersive Video

Polls, live chat, shoppable moments, multi-view and 360° or VR content add new ways to engage and earn.

Know More

OTT App Development Technologies We Work With

We work with the streaming protocols, DRM systems, video services and device platforms that OTT services rely on, and choose the stack that fits your content, screens and scale.

Roku (BrightScript)
Amazon Fire TV
Apple TV logo Apple TV (tvOS)
Android TV logo Android TV & Google TV
Samsung Tizen & LG webOS
Swift logo Swift
Kotlin logo Kotlin
Flutter logo Flutter
React Native logo React Native
React logo Next.js logo React & Next.js
HLS, DASH & CMAF
LL-HLS & WebRTC
ExoPlayer / Media3 & AVPlayer
Shaka Player & Video.js
FFmpeg logo FFmpeg
AWS Elemental logo AWS Elemental & IVS
Mux
Widevine
FairPlay
PlayReady
Cloudflare logo Cloudflare & CloudFront
Akamai & Fastly
Google Ad Manager & IMA SDK
VAST, VMAP & SSAI
EPG & Playout Tools
Node.js logo Node.js
Go logo Go
Stripe logo Stripe & App Store Billing
PostgreSQL logo Redis logo PostgreSQL & Redis
Elasticsearch logo Elasticsearch
STREAMING TECHNOLOGY ECOSYSTEM

OTT Apps Built on Proven Streaming Platforms

We build OTT apps on proven streaming protocols, DRM systems, CDNs, TV platforms and cloud video services.

Roku
Fire TV
Apple TV logo Apple TV
Android TV logo Android TV
Tizen & webOS
Widevine
FairPlay
PlayReady
Roku
Fire TV
Apple TV logo Apple TV
Android TV logo Android TV
Tizen & webOS
Widevine
FairPlay
PlayReady
AWS Elemental logo AWS Elemental
Mux
Cloudflare logo Cloudflare
Akamai
Shaka Player
FFmpeg logo FFmpeg
Stripe logo Stripe
Google Ad Manager
AWS Elemental logo AWS Elemental
Mux
Cloudflare logo Cloudflare
Akamai
Shaka Player
FFmpeg logo FFmpeg
Stripe logo Stripe
Google Ad Manager
ASKED & ANSWERED

OTT App Development Services FAQs

OTT (over-the-top) app development is building video and audio streaming services that deliver content directly to viewers over the internet, without a cable or satellite provider. It covers viewer apps for mobile, web, smart TVs and streaming devices, plus the video pipeline, content management, DRM protection, CDN delivery, monetisation and analytics behind them.

We develop video-on-demand platforms, live streaming and sports platforms, FAST and linear channel services, smart TV and connected TV apps, education, fitness and faith streaming apps, kids and family platforms, corporate video portals, music and audio streaming, and white-label OTT platforms, plus migrations of existing streaming services.

SVOD (subscription video on demand) charges a recurring fee for access to a library. AVOD (advertising video on demand) is free or cheaper with ads. TVOD (transactional video on demand) charges per rental, purchase or pay-per-view event. FAST (free ad-supported streaming TV) delivers scheduled linear channels funded by ads. Many services combine several models in a hybrid approach.

We build for iOS and Android phones and tablets, web browsers, Roku, Amazon Fire TV, Apple TV, Android TV and Google TV, Samsung Tizen and LG webOS smart TVs, with casting to other screens. A shared backend and API keep content, entitlements and watch progress consistent across all of them.

Most OTT apps need sign-up with multiple profiles, personalised home rows, search, adaptive playback, resume and watch history, subtitles and audio tracks, downloads on mobile, and a simple subscription or rental flow. Operators also need a video CMS, scheduling and rights rules, entitlement and billing management, push notifications and viewing and quality analytics.

We integrate multi-DRM, using Google Widevine, Apple FairPlay and Microsoft PlayReady so content is encrypted and licensed on each device type, and combine it with tokenised stream URLs, concurrent-device limits, geo-restrictions and optional forensic watermarking to reduce piracy and enforce licensing agreements.

Yes. We build live streaming with encoding and packaging workflows, low-latency protocols such as LL-HLS, DVR and catch-up, live chat and reactions, stats overlays, pay-per-view and season passes, and load testing for large concurrent audiences.

We build OTT platforms with the same core capabilities, including large catalogues, profiles, personalised recommendations, multi-screen apps, DRM and subscriptions, designed and branded as your own service rather than a copy. Most successful new streaming services focus on a specific genre, region, language or community, and we help you design the platform around that focus.

We build rights windows, geo-restrictions, age ratings and parental controls, content takedown workflows, captions and accessible players, consent and privacy controls for laws such as GDPR, COPPA and India's DPDP Act, and secure, tokenized payments. Content licensing, age classification, local broadcasting and digital-media rules (for example India's IT Rules, Ofcom or the EU AVMS Directive) and copyright obligations remain the platform operator's responsibility; the software supports them.

We start with consulting on your content model, devices, markets and revenue, design the video architecture and shared APIs, create mobile, web and TV interfaces, then build in sprints with your real content. DRM, CDN, billing and ads are integrated, playback is tested across devices and networks and load-tested for peak events, and we launch on app and TV stores and keep operating and improving the platform.

Timelines depend on scope: a video-on-demand service on mobile and web ships much sooner than a platform with live sports, FAST channels, many TV platforms, multiple revenue models and global delivery. TV store reviews also affect timelines. We share a phased plan after discovery so your first screens launch early.

Cost depends on the number of devices and platforms, live versus on-demand content, DRM, CDN and encoding needs, monetisation models, CMS and content operations, expected audience size and whether ongoing operations are included. Our guide on app development cost in 2026 explains the main drivers, and we estimate every engagement individually after a free consultation.
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