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Real Estate software

Real Estate CRM Development

In real estate, a lead that waits an hour for a call is often lost. A real estate CRM captures every enquiry from ads, portals, your website and WhatsApp, assigns it instantly, books site visits and tracks each buyer from first call to booking and payment schedule. We build it for builders, brokers and property advisers.

  • Lead capture
  • Assignment and follow-ups
  • Site visits
  • Inventory
  • Channel partners
  • Bookings and payments
  • You own the code
  • NDA first
  • Phased delivery
  • Free consultation

Tell us about your real estate CRM needs

Share your process, users and current tools. We will reply with questions or a plan.

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The problem

What a real estate CRM fixes

Leads from Facebook, Google, property portals and walk-ins scattered across inboxes and phones.

Site visits booked on calls and forgotten, with no reminders to buyers or sales staff.

Channel partners and brokers sharing leads with no clear ownership.

Management unable to see which campaign or project actually produces bookings.

Modules

What we build into your real estate CRM

Lead capture

Leads from Meta and Google ads, your website, portal lead emails, WhatsApp and calls, de-duplicated automatically.

Assignment and follow-ups

Round-robin or project-wise assignment, follow-up reminders and lead scoring.

Site visits

Visit scheduling, WhatsApp confirmations and reminders, and visit feedback.

Inventory

Projects, towers, units, pricing and availability, blocked and booked units.

Channel partners

Broker registration, lead tagging, ownership rules and commission tracking.

Bookings and payments

Booking forms, payment plans, demand letters and receipts.

WhatsApp follow-ups

Brochures, price sheets and updates on WhatsApp, with every chat logged against the lead.

Campaign reports

Cost per lead, visit and booking by campaign, project and salesperson.

Start with the modules you need most and add the rest in later phases.

Integrations

Connected to the tools and systems you already use.

  • Meta and Google lead ads
  • Property portal leads (by email or the portal's export where available)
  • WhatsApp Business API
  • Cloud telephony for click-to-call and call recording
  • Payment gateways for booking amounts
  • Accounting software

Who uses it

Each role gets the screens and permissions it needs, on web and mobile.

  • Sales managers
  • Sales and pre-sales executives
  • Channel partners
  • CRM and accounts team
  • Management

Custom software is a good fit when

  • You run several projects with their own inventory, pricing and payment plans.
  • Channel partners bring a large share of your leads and need clear rules.
  • You want site visits, WhatsApp and bookings in one system rather than three tools.

Ready-made software may be enough when

  • A small brokerage with a simple pipeline, where a WhatsApp-first CRM such as ConverseIQ, with its Site Visit Scheduler add-on, may be enough.

How we work

From discovery to launch, in phases

  1. 01

    Discovery

    We map your current process, users, data and the systems the software must connect to.

  2. 02

    Scope and design

    A written scope, screen designs and a phased plan, starting with the modules that matter most.

  3. 03

    Build in sprints

    Working software every two weeks, so your team can test real screens early.

  4. 04

    Data and launch

    We migrate your existing data, train your staff and launch in phases.

  5. 05

    Support and growth

    Maintenance, security updates and new features as your needs change.

Questions

Real Estate CRM Development: FAQs

Lead capture from ads, portals and WhatsApp, instant assignment, site visit scheduling, unit inventory, channel partner management, bookings and payment plans, and campaign reports.
Yes, usually by reading the lead emails portals send or using their lead export where available, so portal leads land in the CRM with the rest.
Yes. Through the WhatsApp Business API the CRM can send brochures, visit confirmations and reminders to buyers who have opted in, and log every chat against the lead.
Yes. Our real estate work includes property platforms and advisory websites; see the case studies on this page.
It depends on the modules, number of users and branches, integrations and whether you need mobile apps. We share a written estimate after a free discovery call. For a quick budget range, try our cost calculator.
Yes. The source code and all your data belong to you, and you can host it on your own cloud account. We sign an NDA before you share any details.

Plan your real estate CRM with us

Tell us how you work today and where it hurts. We will suggest the right first phase and send a written estimate, free.

Need WhatsApp alerts and follow-ups today? See ConverseIQ, our WhatsApp marketing software.

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Leaving Already?

Before you go, get a free, no-obligation estimate for your project.

Free consultation & estimate
An itemised estimate and timeline before any development starts.
You own the source code
Code, designs and accounts are yours once the project is paid for.
NDA before you share details
Your idea stays confidential from the first conversation.

Share Your Requirements to help our experts understand your business objectives and create your customized plan.

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